Resources

Keith has spent 30+ years in the trenches of business and financial management. These videos distill that experience into tools, frameworks, and real talk you can put to work immediately — no fluff, no theory for theory’s sake.

Browse by topic, or start at the top. Either way, you’ll walk away with something you can actually use.

  • Introducing - Level Upkes

    Introducing - Level Upkes

    I’m not just a coach anymore.

    After 20+ years doing this work, I realized something,  coaching alone doesn’t get it done.

    What we do is so much more than coaching.

    You can have great conversations. You can walk away with direction. And still… nothing changes.

    Most companies don’t need more ideas. They need a system that actually gets implemented.

    So we stopped adding tools.

    Stopped layering on frameworks.

    We rebuilt the work from the ground up.

    Level Upkes isn’t coaching.

    Coaching talks.

    This runs.

    Inside your business.

    Across your leadership team.

    And I’m not watching from the sidelines.

    I’m on the field,  making sure it sticks.

  • Keith Upkes Coaching Introduction
    • 4/21/26

    Keith Upkes Coaching Introduction

    New here? Start with this. Keith shares his background, his coaching philosophy, and what it actually looks like to work together — including why he thinks sticky notes are the most powerful tool in any leadership meeting.

  • Cowboy Math

    Cowboy Math

    Simple, practical, and built for leaders who think in outcomes — not spreadsheets. This is the financial clarity framework at the core of Keith’s work with scaling companies. Coach Keith explains how "Cowboy Math" can completely transform your business.

  • 3HAG Strategy
    • 4/21/26

    3HAG Strategy

    Long-range planning that’s specific enough to execute on. The 3-Year Highly Achievable Goal framework creates alignment across your leadership team and keeps everyone pointed in the same direction — even when things get complicated.

  • The Realtime Business Scoreboard: The Key Function Flow Map (KFFM), with Coach Keith Upkes
    • 4/21/26

    The Realtime Business Scoreboard: The Key Function Flow Map (KFFM), with Coach Keith Upkes

    Learn how Keith used the KFFM to build a business that scales and succeeds. Most businesses don’t have a clear picture of what’s actually driving results. The KFFM changes that — giving your leadership team a shared, real-time view of how the business functions and where gaps hide.